Research Article

[Retracted] Development of Employer Brand Evaluation Scale Based on Computer Data Mining and Its Relationship with College Students’ Job-Hunting Intention

Table 6

Convergence validity test table.

FacetTopicParameter significance estimationFactor loadingTopic reliabilityComposition reliabilityConvergence validity
InsteadS.E.t-valueStd.SMCCRAVE

SS31.0000.7620.5810.8630.611
S20.9690.08611.2680.7600.578
S41.0310.08711.7830.7970.635
S51.1580.09711.9050.8060.650

AA31.0000.7790.6070.7990.501
A20.6650.0808.2970.6040.365
A10.7930.0839.5750.7120.507
A40.8730.0909.6890.7250.526

RR31.0000.7320.5360.8030.578
R21.0360.1099.5240.8370.701
R10.9440.1019.3810.7040.496

EE31.0000.8140.6630.8240.611
E20.7680.07110.8610.8300.689
E10.6450.06410.1110.6930.480