Research Article
[Retracted] A Hybrid Model for Commercial Brand Marketing Prediction Based on Multiple Features with Image Processing
Table 3
Performance comparison of different CTR prediction models on test sets.
| ā | Model | RMSE | MAPE (%) |
| Traditional prediction model | LM | 0.0499 | 85.44 | LM_HOG | 0.0455 | 74.55 |
| Deep learning mode | DNN_basic | 0.0365 | 63.20 | DL_basic | 0.0254 | 44.48 | Feature_learning | 0.0375 | 68.25 | DeepCTR | 0.0263 | 44.80 | DL | 0.0207 | 35.54 |
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