Research Article

[Retracted] Research on Marketing Management Risk Decision Model Based on LINEST Function

Table 2

Model of least square.

Coefficients
ModelUnstandardized coefficientsStandardized coefficientsTSig.
BStd. ErrorBeta

1(Constant)0.7990.4001.9990.049
Marketing management0.0870.0820.1031.0690.288
Strategic marketing analysis−0.0800.089−0.087−0.8980.371
Marketing mix planning0.2710.1000.2622.7100.008
Marketing implementation0.1730.0830.2052.0880.039
Marketing control0.0830.0920.087.9040.0368

a. Dependent variable: a risk decision model. Source: smart PLS.