Research Article
[Retracted] Research on Marketing Management Risk Decision Model Based on LINEST Function
Table 6
Confidence interval analysis.
| | Estimate | Std. Error | Wald | Sig. | 95% confidence interval | Lower bound | Upper bound |
| Threshold | Risk decision model | 1.603 | 1.543 | 1.080 | 0.299 | -1.421 | 4.628 | Risk decision model | 3.780 | 1.580 | 5.723 | 0.017 | 0.683 | 6.876 | Risk decision model | 6.844 | 1.769 | 14.966 | 0.000 | 3.377 | 10.312 |
| Location | Strategic marketing | −0.252 | 0.235 | 1.154 | 0.283 | −0.713 | 0.208 | Marketing-mix | 0.698 | 0.268 | 60.817 | 0.009 | 0.174 | 1.223 | Marketing implementation | 0.490 | 0.218 | 5.070 | 0.024 | 0.064 | 0.917 | Marketing control | 0.213 | 0.242 | 0.773 | 0.379 | −0.261 | 0.686 | Marketing management = 1.0 | −0.388 | 1.154 | 0.113 | 0.737 | −2.651 | 1.874 | [Marketing management = 2.00] | 0.113 | 1.180 | 0.009 | 0.924 | −2.200 | 2.425 | [Marketing management = 3.00] | 0.174 | 1.155 | 0.023 | 0.880 | −2.090 | 2.438 | [Marketing Management = 4.00] | 0a | | | | | |
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