Research Article

[Retracted] Research on Marketing Management Risk Decision Model Based on LINEST Function

Table 6

Confidence interval analysis.

EstimateStd. ErrorWaldSig.95% confidence interval
Lower boundUpper bound

ThresholdRisk decision model1.6031.5431.0800.299-1.4214.628
Risk decision model3.7801.5805.7230.0170.6836.876
Risk decision model6.8441.76914.9660.0003.37710.312

LocationStrategic marketing−0.2520.2351.1540.283−0.7130.208
Marketing-mix0.6980.26860.8170.0090.1741.223
Marketing implementation0.4900.2185.0700.0240.0640.917
Marketing control0.2130.2420.7730.379−0.2610.686
Marketing management = 1.0−0.3881.1540.1130.737−2.6511.874
[Marketing management = 2.00]0.1131.1800.0090.924−2.2002.425
[Marketing management = 3.00]0.1741.1550.0230.880−2.0902.438
[Marketing Management = 4.00]0a