Eye-Tracking Technology in Online Real Estate Rental

Table 1

Index for measurement.

Classification	Variable
General information	Geographical location (close to/far from the workplace)
	The number of floors
	Accommodation type
	Accommodation location
	Accommodation area
	Room orientation
	Room design and decoration style
	Functions (kitchen, etc.)
	Facilities (air conditioner, heating, washing machines, Internet, etc.)
	Vacancy and roommates
Community information	Existence time and accommodation age
	Reputation and popularity
	Property management level (greening, security, etc.)
Surroundings	Level of convenience in transportation
	Fast-food restaurants, convenience stores, take-out services, etc.
	Shopping malls
	Education institutions
	Public green spaces, parks, etc.
	Fitness centers
	In a busy area or not
Roommate information	Gender
	Age
	Education
	Occupation
	Marital and family status
	Living habits
	Interests and hobbies
	Financial situation
Other	Rental price
	Payment methods (monthly payment, quarterly payment, etc.)
	Guarantee deposit
	Trends in rental prices in the future
	Period of the contract