The Application of DEMATEL-ANP in Livestream E-Commerce Based on the Research of Consumers’ Shopping Motivation

Table 1

Possible factors.

Aspect	Criteria	References
Seller characteristics	Taste	[25, 43, 44]
	Popularity	[6, 25, 27]
	Preciseness	[6, 24]
	Attractive	[4, 6, 24, 24, 45]
	Trust	[6, 45]
	Professional	[4, 25, 26, 46]
	Concreteness	[6, 24]
	Similarity	[4, 46]
Streaming platform	We-intention	[28, 47, 48]
	Subjective attitude	[28, 49–51]
	Social promotion	[28, 52]
	Availability	[37, 37, 51, 53, 54]
	Platform convenience	[42, 51, 53, 55, 56]
	Platform trust	[3, 57, 58]
Consumer perceptual value	Save money (product discount)	[42, 55, 59]
	Product quality	[51, 58, 60, 61]
	Product awareness	[62–64]
	Entertaining	[30, 42, 45]
	Service quality	[38, 42, 60]
Performance	Product diversity	[25, 42, 65]
	Overall vision	[4, 42, 66, 67]
	Interactivity	[17, 24, 25, 30, 42, 68–70]
	Immersion	[71–74]
	Creativity	[15]