The Application of DEMATEL-ANP in Livestream E-Commerce Based on the Research of Consumers’ Shopping Motivation
Table 2
Background of Delphi respondents.
Profession
Experience
1
Live streamer
CNRmall professional live streamer with 2 years of e-commerce live streaming experience
2
Live streamer
CNRmall professional live streamer with 2 years of e-commerce live, 2 years of TV shopping sales experience
3
Multichannel network (MCN) manager
3 years of work experience, responsible for signing contracts with live streamers, looking for cooperative enterprises, and negotiating details of cooperation
4
e-Commerce company general manager
5 years of work experience, responsible for signing contracts with live streamers, looking for cooperative enterprises, and negotiating details of cooperation
5
University teacher
15 years of work experience, PhD in communication, associate professor; research fields: Internet celebrity economy, e-commerce, online consumer behavior
6
University teacher
10 years of work experience, PhD in advertising, associate professor; research fields: advertising and marketing, Internet communication, e-commerce
7
Consumer
28-year-old veteran online shopper with 6 years of long-term habitual online shopping and 2 years of live e-commerce shopping
8
Consumer
35-year-old veteran online shopper with 10 years of habitual online shopping and 3 years of live e-commerce shopping
