The Application of DEMATEL-ANP in Livestream E-Commerce Based on the Research of Consumers’ Shopping Motivation

Table 5

Direct influence matrix.

No.	A1	A2	A3	A4	B1	B2	C1	C2	C3	C4	D1	D2	D3	D4
A1	0.0000	1.5196	1.3392	1.5686	1.0333	1.0529	1.3725	1.6471	1.4490	1.2902	1.2549	1.2294	1.0314	1.4922
A2	1.4627	0.0000	1.7784	1.5980	1.1510	1.1118	1.6706	1.4608	1.5275	1.5601	1.2941	1.4106	1.4804	1.8137
A3	1.1706	1.5569	0.0000	1.4078	1.2804	1.0314	1.9510	1.4608	1.0373	1.1902	1.3235	1.3098	1.5490	1.3686
A4	1.2529	1.2275	1.2275	0.0000	1.5588	1.4412	1.3627	1.5686	1.5282	1.3078	1.3824	1.2000	1.0686	1.4412
B1	1.0922	1.2196	1.5392	1.3686	0.0000	1.3235	1.2647	1.4608	1.2314	1.2098	1.2255	1.1216	0.9608	1.2961
B2	1.5627	1.1200	1.1784	1.5980	1.1118	0.0000	0.8824	0.8314	1.0980	1.3392	1.1706	1.0804	1.4412	0.8529
C1	1.1706	1.6569	1.9609	1.4078	1.5725	1.3039	0.0000	1.6196	1.4314	1.2216	1.5137	0.9745	1.6529	1.5529
C2	1.2529	1.1275	1.2275	1.6059	1.5000	1.3922	1.5294	0.0000	1.6333	1.5667	1.4314	1.2294	1.2824	1.0412
C3	1.4804	1.5784	1.5392	1.5588	1.4118	1.3333	1.4122	1.3255	0.0000	1.4980	1.3922	0.9804	1.0824	1.0588
C4	1.1118	1.4902	1.2706	1.4176	1.5688	1.5804	1.0431	1.1882	1.4078	0.0000	1.0431	0.9706	1.2098	1.2157
D1	1.2843	1.4706	1.4902	1.3725	1.3039	1.3725	1.3922	1.3627	1.0216	1.3922	0.0000	1.3020	1.0725	1.3608
D2	1.1980	1.3176	1.3471	1.1392	1.1196	1.0020	0.8941	1.1294	0.8184	0.8098	0.9043	0.0000	0.9314	1.3941
D3	0.9725	1.7490	1.2882	1.3588	1.0098	1.1020	1.5216	0.9314	1.0706	1.0294	1.0529	0.9216	0.0000	1.0294
D4	1.1667	2.0039	1.7451	1.8529	0.4510	1.0843	1.1510	0.2059	1.5627	1.3765	1.0412	1.5653	1.3725	0.0000