The Application of DEMATEL-ANP in Livestream E-Commerce Based on the Research of Consumers’ Shopping Motivation

Table 6

Total impact matrix.

No.	A1	A2	A3	A4	B1	B2	C1	C2	C3	C4	D1	D2	D3	D4
A1	0.4542	0.6017	0.5919	0.6101	0.5035	0.5044	0.5573	0.5355	0.5432	0.5343	0.5129	0.4916	0.5058	0.5479
A2	0.5724	0.5859	0.6679	0.6680	0.5565	0.5549	0.6230	0.5750	0.5965	0.5959	0.5624	0.5455	0.5749	0.6129
A3	0.5188	0.6132	0.5371	0.6118	0.5227	0.5112	0.5924	0.5354	0.5324	0.5374	0.5240	0.5025	0.5381	0.5511
A4	0.5199	0.5936	0.5921	0.5403	0.5320	0.5270	0.5611	0.5363	0.5511	0.5398	0.5232	0.4943	0.5119	0.5497
B1	0.4824	0.5582	0.5712	0.5710	0.4273	0.4915	0.5248	0.5015	0.5062	0.5040	0.4862	0.4624	0.4773	0.5119
B2	0.4755	0.5210	0.5213	0.5478	0.4536	0.3992	0.4767	0.4451	0.4704	0.4801	0.4552	0.4332	0.4701	0.4623
C1	0.5533	0.6574	0.6690	0.6525	0.5697	0.5577	0.5377	0.5765	0.5856	0.5749	0.5667	0.5201	0.5770	0.5945
C2	0.5257	0.5959	0.5987	0.6236	0.5363	0.5311	0.5751	0.4681	0.5618	0.5574	0.5315	0.5006	0.5274	0.5378
C3	0.5347	0.6145	0.6113	0.6201	0.5304	0.5265	0.5691	0.5313	0.4825	0.5531	0.5284	0.4885	0.5173	0.5378
C4	0.4876	0.5750	0.5636	0.5781	0.5064	0.5073	0.5188	0.4930	0.5185	0.4494	0.4818	0.4590	0.4925	0.5123
D1	0.5124	0.5945	0.5939	0.5961	0.5115	0.5148	0.5534	0.5184	0.5188	0.5342	0.4475	0.4910	0.5038	0.5377
D2	0.4292	0.4958	0.4956	0.4926	0.4232	0.4183	0.4455	0.4276	0.4271	0.4253	0.4135	0.3532	0.4178	0.4565
D3	0.4477	0.5487	0.5268	0.5360	0.4480	0.4519	0.5056	0.4486	0.4686	0.4654	0.4494	0.4253	0.4011	0.4702
D4	0.4926	0.6028	0.5887	0.6002	0.4575	0.4861	0.5272	0.4510	0.5274	0.5176	0.4836	0.4890	0.5029	0.4576