Research Article
A Dynamic Evaluation Model of University Brand Value Based on Analytic Hierarchy Process
Table 1
Basic meanings of the 1–9 scale method.
| Scale | Basic meaning |
| 1 | The importance of the two factors was the same | 3 | Comparing the two factors, the former is slightly more important than the latter | 5 | Comparing the two factors, the former is more important than the latter | 7 | Comparing the two factors, the former is far more important than the latter | 9 | Comparing the two factors, the former is far more important than the latter | 2,4,6,8 | The degree of importance is between two adjacent criteria |
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