Research Article

A Dynamic Evaluation Model of University Brand Value Based on Analytic Hierarchy Process

Table 1

Basic meanings of the 1–9 scale method.

ScaleBasic meaning

1The importance of the two factors was the same
3Comparing the two factors, the former is slightly more important than the latter
5Comparing the two factors, the former is more important than the latter
7Comparing the two factors, the former is far more important than the latter
9Comparing the two factors, the former is far more important than the latter
2,4,6,8The degree of importance is between two adjacent criteria