A Dynamic Evaluation Model of University Brand Value Based on Analytic Hierarchy Process

<table class="table-group" id="tab2"><tr><td><table class="table"><tr><td class="thead-hr" colspan="6"><hr/></td></tr><tr class="thead"><td class="align_left">A</td><td class="align_center">B1</td><td class="align_center">B2</td><td class="align_center">B3</td><td class="align_center">B4</td><td class="align_center">The weight</td></tr><tr><td class="thead-hr" colspan="6"><hr/></td></tr><tr><td class="align_left">B1</td><td class="align_center">1</td><td class="align_center">2</td><td class="align_center">1</td><td class="align_center">3</td><td class="align_center">0.53</td></tr><tr><td class="align_left">B2</td><td class="align_center">2</td><td class="align_center">1/3</td><td class="align_center">2</td><td class="align_center">1/3</td><td class="align_center">0.21</td></tr><tr><td class="align_left">B3</td><td class="align_center">1/2</td><td class="align_center">1/2</td><td class="align_center">1</td><td class="align_center">1</td><td class="align_center">0.12</td></tr><tr><td class="align_left">B4</td><td class="align_center">2</td><td class="align_center">1</td><td class="align_center">1/2</td><td class="align_center">1/2</td><td class="align_center">0.14</td></tr><tr class="table-tr"><td colspan="6"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>Primary index judgment matrix and index weight.</div>

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Table 2

Table 2: A Dynamic Evaluation Model of University Brand Value Based on Analytic Hierarchy Process 