A Dynamic Evaluation Model of University Brand Value Based on Analytic Hierarchy Process

<table class="table-group" id="tab3"><tr><td><table class="table"><tr><td class="thead-hr" colspan="5"><hr/></td></tr><tr class="thead"><td class="align_left"><i>B</i><sub>1</sub></td><td class="align_center"><i>C</i><sub>11</sub></td><td class="align_center"><i>C</i><sub>12</sub></td><td class="align_center"><i>C</i><sub>13</sub></td><td class="align_center">The weight</td></tr><tr><td class="thead-hr" colspan="5"><hr/></td></tr><tr><td class="align_left"><i>C</i><sub>11</sub></td><td class="align_center">1</td><td class="align_center">2</td><td class="align_center">1/2</td><td class="align_center">0.42</td></tr><tr><td class="align_left"><i>C</i><sub>12</sub></td><td class="align_center">1/2</td><td class="align_center">1</td><td class="align_center">1/3</td><td class="align_center">0.27</td></tr><tr><td class="align_left"><i>C</i><sub>13</sub></td><td class="align_center">2</td><td class="align_center">1/3</td><td class="align_center">1</td><td class="align_center">0.31</td></tr><tr class="table-tr"><td colspan="5"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>Academic reputation judgment matrix and weight of each index.</div>

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Table 3

Table 3: A Dynamic Evaluation Model of University Brand Value Based on Analytic Hierarchy Process 