A Dynamic Evaluation Model of University Brand Value Based on Analytic Hierarchy Process

Table 7

Dynamic evaluation model of university brand value based on analytic hierarchy process (AHP).

Ability to manage	Rule layer	The weight	Index layer	The weight
University brand value dynamic evaluation system based on analytic hierarchy process	Academic reputation	0.54	Number of national papers	0.42
			Number of excellent university papers	0.27
			Number of international award students	0.31
	Teacher resources	0.21	Structure of teaching staff	0.17
			Faculty	0.54
			Proportion of PhD teachers	0.29
	The quality of teaching	0.12	Basic knowledge ability	0.35
			Professional and technical ability	0.16
			Personal practical ability	0.49
	Cultivation of talents	0.14	Students employment	0.59
			The innovation ability	0.25
			Ability to manage	0.16