Research Article

Research on Precision Marketing of Real Estate Market Based on Data Mining

Table 8

Management table of customer information.

Field nameField typeData lengthPrimary key/foreign keyAllow to be empty

Customer IDInt32Primary keyNo
client’s nameVarcha60NoNo
EmployerVarcha60NoNo
ID numberVarcha20NoNo
GenderVarcha2NoNo
Contact numberVarcha20NoNo
AddressVarcha150NoNo
AgeInt32NoYes
ProfessionVarcha50NoYes
Demand areaFloat7NoYes
Demand floorFloat7NoYes
Demand room typeVarcha50NoYes
Payment methodVarcha50NoYes
Purchase intentionVarcha100NoYes
Number of homes purchasedInt32NoYes
RemarkVarcha250NoYes