Research Article

Research on Customer Perceived Value Evaluation of New Chinese-Style Clothing Based on PSO-BP Neural Network

Table 1

List of evaluation element factors.

No.Evaluation element factor

1Convey cultural meaning
2Show the charm of regional culture
3Positive cultural enlightenment significance
4Long-lasting and durable performance
5Comfortable and breathable to wear
6Convenient for daily cleaning and maintenance
7Easy to move after wearing
8Excellent manufacturing technology
9An overall sense of refinement
10Exquisite structure
11Highly textured crafts such as prints and embroideries
12Compact and beautiful accessories
13Have an attractive story or moral
14Have practical functions
15Bring back fond memories of life
16Have a sense of glamour
17Physiotherapy and healthcare fabrics
18Green textiles
19Traditional natural fabrics
20Promote a sense of personal confidence
21Become more popular
22Enhance personal image
23Show personal social status
24Show professional image
25Make people feel special
26Originality or creativity
27A unique way of dressing
28Versatility
29Partial creative design details
30Variety of matching features
31Good styling proportions
32Modern and stylish
33Harmonious and beautiful color matching
34Exquisite decoration
35Exquisite design details
36Product recyclability
37Natural dyed fabric