Research on Customer Perceived Value Evaluation of New Chinese-Style Clothing Based on PSO-BP Neural Network

Table 2

Rotated component matrix.

Dimension	Index	Dimension 1	Dimension 2	Dimension 3	Dimension 4	Dimension 5	Dimension 6	Dimension 7
Cultural and educational value	Convey cultural meaning	0.819	0.154	0.201	0.105	0.179	0.145	0.114
	Bring back fond memories of life	0.777	0.179	0.084	0.127	0.183	0.184	0.044
	Show the charm of regional culture	0.771	0.065	0.203	0.172	0.163	0.083	0.096
	Have an attractive story or moral	0.766	0.034	0.099	0.124	0.140	0.103	0.106
	Positive cultural enlightenment significance	0.742	0.126	0.141	0.134	0.158	0.198	0.149
Aesthetic value	Exquisite design details	0.145	0.787	0.102	0.163	0.134	0.099	0.119
	Modern and stylish	0.140	0.767	0.248	0.196	0.231	0.189	0.098
	Exquisite decoration	0.115	0.764	0.171	0.088	0.240	0.151	0.061
	Good styling proportions	0.053	0.754	0.163	0.170	0.145	0.140	0.068
	Harmonious and beautiful color matching	0.119	0.705	0.204	0.129	0.104	0.208	0.222
Creative value	Make people feel special	0.195	0.193	0.814	0.199	0.138	0.056	0.099
	A unique way of dressing	0.169	0.197	0.803	0.114	0.179	0.178	0.141
	Variety of matching features	0.180	0.171	0.762	0.151	0.175	0.238	0.084
	Versatility	0.176	0.175	0.724	0.172	0.105	0.022	0.073
	Partial creative design details	0.046	0.124	0.696	0.224	0.137	0.128	0.161
Green value	Product recyclability	0.157	0.146	0.208	0.837	0.168	0.136	0.119
	Physiotherapy and healthcare fabrics	0.135	0.180	0.154	0.784	0.132	0.164	0.082
	Green textiles	0.132	0.279	0.159	0.781	0.059	0.091	0.138
	Natural dyed fabric	0.170	0.214	0.185	0.728	0.221	0.172	0.121
	Traditional natural fabrics	0.106	-0.013	0.145	0.641	0.229	0.047	0.004
Engineering value	Long-lasting and durable performance	0.230	0.242	0.190	0.216	0.728	0.219	0.201
	Easy to move after wearing	0.170	0.244	0.223	0.188	0.717	0.137	0.123
	Comfortable and breathable to wear	0.215	0.187	0.089	0.129	0.705	0.136	0.220
	Have practical functions	0.187	0.149	0.216	0.270	0.697	0.146	0.104
	Convenient for daily cleaning and maintenance	0.227	0.176	0.148	0.178	0.692	0.237	0.129
Social value	Promote a sense of personal confidence	0.216	0.144	0.115	0.133	0.068	0.795	0.078
	Enhance personal image	0.194	0.205	0.177	0.127	0.233	0.764	0.094
	Become more popular	0.138	0.221	0.209	0.167	0.165	0.761	0.083
	Show professional image	0.144	0.156	0.050	0.124	0.257	0.693	0.197
Quality value	Exquisite structure	0.135	0.128	0.108	0.105	0.173	0.196	0.827
	Highly textured crafts such as prints and embroideries	0.146	0.146	0.155	0.119	0.149	0.124	0.825
	Excellent manufacturing technology	0.139	0.151	0.178	0.115	0.199	0.054	0.763
Explained variance (%)		11.585	11.449	11.419	11.084	10.343	9.156	7.503
Cumulative explained variance (%)		11.585	23.034	34.452	45.537	55.880	65.036	72.539