Research on Customer Perceived Value Evaluation of New Chinese-Style Clothing Based on PSO-BP Neural Network
Table 3
Reliability and validity analysis.
Cronbach’s alpha
AVE
Cultural and educational value
Aesthetic value
Creative value
Green value
Engineering value
Social value
Quality value
Cultural and educational value
0.892
0.601
0.775
Aesthetic value
0.896
0.571
0.396
0.756
Creative value
0.896
0.579
0.456
0.516
0.761
Green value
0.892
0.573
0.434
0.488
0.508
0.757
Engineering value
0.897
0.501
0.549
0.564
0.529
0.551
0.708
Social value
0.867
0.569
0.478
0.513
0.456
0.447
0.563
0.754
Quality value
0.854
0.649
0.390
0.415
0.414
0.374
0.503
0.408
0.806
Note. Diagonal bold characters (marked with) are the open root of mean variance extraction (AVE), and the lower triangle is the Pearson correlation coefficient.
