Explain the Components of Urban Branding, Emphasizing the Dimensions of Tourism

Table 1

Scientific definitions of branding.

Brand definition	Organization
A name, word, term, symbol, mark, mark, design, or combination of these is a specific representation of the goods and products of one or a group of manufacturers or sellers who derive those goods and services from the goods or services of other manufacturers and sellers. It distinguishes.	American Marketing Association (AMA) [20]
A name, phrase or term, sign, mark, symbol, design, or combination thereof which is intended to introduce a product or service offered by a vendor, or group of vendors, thereby distinguishing them from the products of competing companies. They build.	[21]
A design, sign, symbol, word, or combination of these is used to create an image that distinguishes a product from competitors’ products.	[22]
The brand must include the objective and subjective (intangible) characteristics of a product.	[23]
A brand is a mindset or image of a specific product or service that creates a connection between the consumer and the provider.	[24]