Customer’s Perception and Preference towards Packaged Drinking Water

Table 1

Descriptive statistics of respondents from the study areas.

Descriptive variable	Study area		Total (N = 200)
	Market (n = 100)	Residence place (n = 100)
Age (mean ± SD)	34.86 ± 10.8	34.73 ± 11.33	34.8 ± 11.04
Sex
Male	53	41	94 (47)
Female	47	59	106 (53)
Educational level
Illiterate	5	2	7 (3.5)
Elementary	21	15	36 (18)
Secondary school	47	48	95 (47.5)
Above college diploma	27	35	62 (31)
Type of occupation
Private	72	83	155 (77.5%)
Public	28	17	45 (22.5%)
Family size (mean ± SD)	4.06 ± 2.24	4.78 ± 1.85	4.42 ± 2.05
Nature of housing
Private	34	71	105 (52.5%)
Renting	66	29	95 (47.5%)
Monthly income/ETB
Below 5,000	30	25	55 (27.5%)
5,000–10,000	45	26	71 (35.5%)
10,000–15,000	12	37	49 (24.5%)
Above 15,000	3	12	15 (7.5%)
Health issues (yes)	31	42	73 (36.5%)
Type of health problem
Chronic disease	24	10	34 (46.6)
Pregnancy and serving neonate	7	32	39 (53.4)

Note that “ETB” represents the local currency of Ethiopia. At the time of undertaking this study 1 ETB exchange rate was close to 0.28$. The row “health issues” presented only “yes” choices which helped in further analysis.