Customer’s Perception and Preference towards Packaged Drinking Water

Table 2

The sources of media used to create awareness of packaged water.

Media	Study area				Total (N = 200)
	Market (n = 100)		Residence (n = 100)
	N (index)	Rank	N (index)	Rank	N (index)	Rank
Newspapers and magazines	215 (0.22)	3	235 (0.24)	3	450 (0.23)	3
Television and radio	364 (0.36)	1	312 (0.32)	1	675 (0.34)	1
Window display	120 (0.12)	4	151 (0.16)	4	271 (0.14)	4
Colleagues	301 (0.30)	2	271 (0.28)	2	572 (0.29)	2