Research Article
Customer’s Perception and Preference towards Packaged Drinking Water
Table 3
The rank of customer’s reasons and preference
of buying packaged water.
| | Reason for purchasing and preference | Market (n = 100) | Residence place (n = 100) | Total (N = 200) | | N (index) | Rank | N (index) | Rank | N (index) | Rank |
| | Traveling alone | 359 (0.20) | 2 | 266 (0.19) | 4 | 625 (0.21) | 2 | | Travel and domestic use | 263 (0.14) | 5 | 272 (0.19) | 3 | 535 (0.18) | 5 | | Scarcity of water | 285 (0.16) | 4 | 292 (0.21) | 2 | 577 (0.19) | 4 | | Contamination in tap water | 315 (0.17) | 3 | 302 (0.21) | 1 | 617 (0.20) | 3 | | Restaurant and hotel service | 603 (0.33) | 1 | 264 (0.19) | 5 | 667 (0.22) | 1 | | Packaging material | 192 (0.20) | 3 | 247 (0.25) | 3 | 439 (0.22) | 3 | | Quality | 183 (0.18) | 4 | 282 (0.28) | 1 | 465 (0.23) | 2 | | Price | 378 (0.38) | 1 | 264 (0.26) | 2 | 642 (0.32) | 1 | | Test | 234 (0.24) | 2 | 204 (0.20) | 4 | 438 (0.22) | 4 |
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