Customer’s Perception and Preference towards Packaged Drinking Water

Table 4

The amount of packaged water purchased per week and customers attitude toward their level of satisfaction (freq (%)).

Consumers level of satisfaction	Study area		Total (N = 200)
	Market (n = 100)	Residence place (n = 100)
Packaged water quantity consumed
Liter/wk.	4.1 ± 3.04	11.29 ± 15.05	7.7 ± 11.41
ETB/wk.	401	1129	765
Level of customer satisfaction
Poor	33	12	45 (22.5)
Satisfactory	13	09	21 (10.5)
Good	19	34	53 (26.5)
Very good	14	34	48 (24)
Excellent	21	11	32 (16)

Note that the study included only respondents who purchase 3 litres of packaged water; value; frequency and percentage values in both study areas are the same and are presented by single value.