Research Article
Customer’s Perception and Preference towards Packaged Drinking Water
Table 5
Customer’s complaints against packaged water.
| | Complaint | Study area (n (%)) | Total (N (%)) | | Market place | Residence place |
| | Presence of complaint (yes) | 63 | 50 | 113 (61.5) |
| | Area of complaint | | | | | Packing | 1 (1.6) | 10 (20) | 11 (10.8) | | Quality | 14 (22.2) | 20 (40) | 34 (31.1) | | Price | 39 (61.9) | 12 (24) | 51 (42.9) | | Taste | 9 (14.3) | 8 (16) | 17 (15.15) |
| | Who is responsible for your complaint? | | | | | Producer | 46 (73) | 41 (82) | 87 (79) | | Seller | 8 (12.7) | 5 (10) | 13 (10.5) | | Both | 9 (14.3) | 4 (8) | 13 (10.5) |
| | Brand loyalty (yes) | 23 | 76 | 99 (49.8) | | Shifting (yes) | 77 | 24 | 101 (50.5) |
| | Major reasons for shifting brands | | | | | Availability | 5 (6.5) | 10 (41.67) | 15 (14.85) | | Taste | 8 (10.39) | 2 (8.33) | 10 (10.1) | | Package size | 6 (7.8) | 6 (25) | 12 (11.88) | | New product | 41 (53.25) | 4 (16.67) | 45 (44.55) | | New production technology | 17 (22.08) | 2 (8.33) | 19 (18.81) |
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Note that the rows “presence of complaint,” “brand loyalty,” and “shifting” presented only “Yes” choice, which helped in further analysis.
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