Customer’s Perception and Preference towards Packaged Drinking Water
Table 6
Customer’s and retailer’s knowledge of packaged water trade standards and quality (n (%); N (%)).
Knowledge of standards and quality
Customers (N = 200)
Retailers (n = 50)
Total (N = 250)
Market place
Residence place
Total
Describing trade standards
1 (1)
2 (2)
3 (3)
5 (10)
8 (3.2)
What part of the label do you observe before buying?
None
24
2
26
8 (16)
34 (13.6)
Manufacture date
12
14
26
1 (2)
27 (10.8)
The chemical composition
30
56
86
5 (10)
91 (36.4)
Price
31
11
42
25 (50)
67 (26.8)
All
3
17
20
11 (22)
31 (12.4)
Do you understand chem. composition? (n = 86; 5)
Yes
4 (13.33)
9 (16)
13 (15.2)
1 (20)
14 (15.4)
No
26 (86.67)
47 (84)
73 (84.8)
4 (80)
77 (84.6)
Reasons for low level of understanding
Illiteracy
4
1
5
—
5 (2)
Scientific writing
22
5
27
4 (80)
31 (12.4)
Foreign language
14
4
18
—
18 (7.2)
All
17
6
23
—
23 (9.2)
Did you find what you required?
Yes
10
32
42 (21)
18 (36)
60 (24)
No
90
68
158 (79)
32 (64)
190 (76)
Note that the row “do you understand chem. composition?” was associated with the response collected from the row “what part of the label do you observe before buying?”.
