Customer’s Perception and Preference towards Packaged Drinking Water

Table 7

Customer’s preference in relation to their demographic characteristics.

Customers primary emphasis	Age			Sex			Education level			Nature of the house (rented)			Income/month			Source of income			Health status
	B (SE)	Wald	Sig.	B (SE)	Wald	Sig.	B (SE)	Wald	Sig.	B (SE)	Wald	Sig.	B (SE)	Wald	Sig.	B (SE)	Wald	Sig.	B (SE)	Wald	Sig.
Price	−023 (0.39)	0.33	0.57	−0.13 (0.93)	0.02	0.89	−2.45 (0.84)	8.51	0.004	0.59 (0.91)	0.42	0.52	−0.19 (0.56)	0.12	0.73	0.15 (0.30)	0.25	0.62	1.32 (1.21)	1.18	0.28
Taste	0.07 (0.51)	0.02	0.89	−0.64 (1.2)	0.29	0.59	−0.71 (1.04)	0.47	0.49	1.59 (1.28)	1.55	0.21	0.53 (0.75)	0.49	0.48	0.14 (0.39)	0.13	0.72	−0.76 (1.25)	0.37	0.54
Accessibility	−0.002	0.00	0.10	0.64 (0.92)	0.49	0.48	−0.71 (0.85)	0.71	0.40	0.75 (0.80)	0.87	0.35	−0.05 (0.48)	0.01	0.92	0.12 (0.27)	0.19	0.66	0.16 (0.94)	0.03	0.86
Quality	−0.20 (0.29)	0.46	0.50	−1.42 (0.72)	3.85	0.050	0.41 (0.84)	0.24	0.63	−0.02 (0.67)	0.00	0.97	0.45 (0.41)	1.19	0.28	0.21 (0.23)	0.85	0.36	−0.64 (0.80)	0.64	0.43
Price^X	−0.21 (0.42)	0.26	0.61	−0.86 (0.97)	0.80	0.37	−2.61 (0.96)	7.43	0.01	0.45 (0.92)	0.24	0.62	0.17 (0.59)	0.09	0.77	0.04 (0.31)	0.01	0.91	0.76 (0.97)	0.62	0.43
Taste^X	0.26 (0.62)	0.18	0.67	−0.51 (1.25)	0.17	0.68	−0.32 (1.33)	0.06	0.81	2.22 (1.52)	2.14	0.14	0.37 (0.98)	0.22	0.64	−0.07 (0.43)	0.02	0.88	1.92 (1.39)	1.90	0.17
Accessibility^X	0.17 (0.37)	0.20	0.66	0.62 (0.95)	0.42	0.52	−1.44 (0.97)	2.21	0.14	0.91 (0.86)	1.13	0.29	−0.13 (0.53)	0.06	0.80	0.07 (0.29)	0.053	0.82	−0.44 (0.89)	0.24	0.63
Quality^X	−0.29 (0.31)	0.90	0.34	−0.54 (0.74)	0.54	0.46	−1.41 (0.90)	2.50	0.113	0.30 (0.70)	0.18	0.67	0.34 (0.45)	0.59	0.44	0.11 (0.24)	0.188	0.66	−1.80 (0.81)	4.93	0.02
Pseudo-R^2	Residence place	Market place
Cox and Snell	0.57	0.461
Nagelkerke	0.594	0.491
McFadden	0.262	0.227

value of 0.05; value of less than or equal to 0.01; ^xresidence place.