User Experience Evaluation of Cross-Channel Consumption: Based on Grounded Theory and Neural Network

Table 1

Distribution of the interview sample.

Name	Category	Frequency	Percentage	Name	Category	Frequency	Percentage
Gender	Male	16	44.44%	Interview form	Offline	30	83.33%
	Female	20	55.56%		Online	6	16.67%
Age	19-26	25	69.44%		Below 1000	5	13.89%
	27-34	11	30.56%
Academic degree	Below bachelor’s degree	5	13.89%	Monthly living expense (yuan)	1000-1500	15	41.67%
	Bachelor’s degree	22	61.11%		1500-2000	12	33.33%
	Above bachelor’s degree	9	25%		Above 2000	4	11.11%