User Experience Evaluation of Cross-Channel Consumption: Based on Grounded Theory and Neural Network

Table 3

The initial concepts and categories constructed by open coding.

Initial concepts	Categories
A1 conciseness, A2 convenience, A3 reliability	B1 platform operation
A4 professionalism, A5 responsiveness, A6 emotional care, A7 personalization	B2 platform service
A8 accuracy, A9 comprehensiveness, A10 diversity, A11 timeliness; A12 abundance, A13 discounts	B3 platform information; B4 platform promotion
A14 sensory, A15 taste, A16 safety and reliability, A17 uniqueness	B5 product quality
A18 service innovation, A19 service responsiveness, A20 service friendliness	B6 service quality
A21 hygiene, A22 style attractiveness, A23 layout rationality; A24 transportation convenience	B7 environment quality
A25 channel information consistency, A26 channel service consistency	B8 channel consistency
A27 time cost, A28 economic expense	B9 channel switching cost
A29 switching difficulty, A30 correlation degree, A31 fluency degree	B10 channel switching coherence
A32 product expectation, A33 service expectation, A34 environment expectation; A35 price expectation	B11 individual psychological expectation
A36 entertainment, A37 fun, A38 knowledge; A39 convenience, A40 efficiency, A41 flexibility	B12 personal interest; B13 personalized demand