User Experience Evaluation of Cross-Channel Consumption: Based on Grounded Theory and Neural Network

Table 5

Descriptive statistical analysis.

Statistics	Frequency	Percentage (%)
Gender	Male	85	51.83
	Female	79	48.17
Education	Associate degree and below	61	37.20
	Bachelor degree	54	32.93
	Master degree or above	49	29.87
Cross-channel consumption frequency	Often (more than or equal to 4 times a month)	94	57.32
	Occasionally (2 or 3 times a month)	53	32.32
	Rarely (one time a month)	17	10.36