The Influence of Big Data Analytics on E-Commerce: Case Study of the U.S. and China

Table 1

Retail e-commerce sales in the U.S. and China.

Year	U.S.				China
	Total retail sales ($ billion)	Retail e-commerce sales ($ billion)	Proportion of e-commerce in total retail	Growth rate of retail e-commerce	Total retail sales (¥ billion)	Retail e-commerce sales (¥ billion)	Total retail sales ($ billion)	Retail e-commerce sales ($ billion)	Proportion of e-commerce in total retail	Growth rate of retail e-commerce
2017	5076.00	453.46	8.93%	16.54%	36626.20	7175.10	5420.64	1061.91	19.59%	39.17%
2016	4856.33	389.11	8.01%	14.39%	33231.63	5155.57	5002.46	776.08	15.51%	32.97%
2015	4725.99	340.16	7.20%	13.98%	30093.08	3877.32	4789.13	617.05	12.88%	38.98%
2014	4639.44	298.44	6.43%	14.47%	27189.61	2789.80	4415.24	453.03	10.26%	49.70%
2013	4458.45	260.72	5.85%	13.23%	23780.99	1863.60	3865.39	302.91	7.84%	42.15%
2012	4302.23	230.26	5.35%	15.38%	21030.70	1311.00	3332.67	207.75	6.23%	67.52%
2011	4102.95	199.56	4.86%	17.45%	18391.86	782.60	2844.60	121.04	4.26%	53.72%
2010	3818.05	169.92	4.45%	16.78%	15699.84	509.10	2319.04	75.20	3.24%	96.87%
2009	3612.47	145.51	4.03%	2.76%	13267.84	258.60	1942.32	37.86	1.95%	105.73%
2008	3935.32	141.59	3.60%	3.75%	10848.77	125.70	1560.35	18.08	1.16%	124.06%
2007	3995.18	136.47	3.42%	20.41%	8921.00	56.10	1171.77	7.37	0.63%	163.38%
2006	3871.57	113.33	2.93%	24.02%	7641.00	21.30	958.37	2.67	0.28%	10.36%
2005	3689.28	91.39	2.48%	25.88%	6717.66	19.30	819.73	2.36	0.29%	141.25%
2004	3473.05	72.60	2.09%	27.02%	5950.10	8.00	719.16	0.97	0.13%	105.13%
2003	3262.73	57.16	1.75%	28.08%	5251.63	3.90	634.47	0.47	0.07%	129.41%
2002	3128.55	44.62	1.43%	30.25%	4813.59	1.70	581.57	0.21	0.04%	183.33%
2001	3062.27	34.26	1.12%	24.09%	4305.54	0.60	520.06	0.07	0.01%	—
2000	2983.28	27.61	0.93%	90.53%	3910.57	—	472.37	—	—	—
1999	2803.09	14.49	0.52%	190.73%	3564.79	—	430.64	—	—	—
1998	2581.76	4.98	0.19%	—	3337.81	—	402.11	—	—	—

Notes: (1) the data from 2017 U.S. total retail sales and retail e-commerce sales are from the Digitalcommerce360 website (https://www.digitalcommerce360.com/article/us-ecommerce-sales/); other years are from the United States Census Bureau website (https://www.census.gov/); the data for 2017 China total retail sales and retail e-commerce sales are from the China National Bureau of Statistics website and ECRC website (http://www.stats.gov.cn/tjsj/zxfb/201802/t20180228_1585631.html and http://www.100ec.cn/zt/17wlls/); other years are from Yue Hongfei, National Report on E-Commerce Development in China. Inclusive and Sustainable Industrial Development Working Paper Series WP 17, 2017. United Nations Industrial Development Organization. (2) The yearly average exchange rate for USD (US Dollar) to CNY (Chinese Yuan) during the period from 1990 to 2017 shown on the website https://www.ofx.com/en-us/forex-news/historical-exchange-rates/yearly-average-rates/. (3) Date (GMT), (4) rate, (5) date (GMT), (6) rate, (7) date (GMT), (8) rate, (9) 31-Dec-2017, (10) 6.756806, (11) 31-Dec-2007, (12) 7.613239, (13) 31-Dec-1997, (14) 8.319331, (15) 31-Dec-2016, (16) 6.643058, (17) 31-Dec-2006, (18) 7.972895, (19) 31-Dec-1996, (20) 8.338875, (21) 31-Dec-2015, (22) 6.283627, (23) 31-Dec-2005, (24) 8.19495, (25) 31-Dec-1995, (26) 8.370025, (27) 31-Dec-2014, (28) 6.158134, (29) 31-Dec-2004, (30) 8.273679, (31) 31-Dec-1994, (32) 8.639665, (33) 31-Dec-2013, (34) 6.152292, (35) 31-Dec-2003, (36) 8.277176, (37) 31-Dec-1993, (38) 5.779529, (39) 31-Dec-2012, (40) 6.310468, (41) 31-Dec-2002, (42) 8.276877, (43) 31-Dec-1992, (44) 5.52057, (45) 31-Dec-2011, (46) 6.46553, (47) 31-Dec-2001, (48) 8.278869, (49) 31-Dec-1991, (50) 5.333729, (51) 31-Dec-2010, (52) 6.769961, (53) 31-Dec-2000, (54) 8.278676, (55) 31-Dec-1990, (56) 4.792069, (57) 31-Dec-2009, (58) 6.830938, (59) 31-Dec-1999, (60) 8.277917, (61) , (62) 31-Dec-2008, (63) 6.952764, (64) 31-Dec-1998, 8.300753.