The Influence of Big Data Analytics on E-Commerce: Case Study of the U.S. and China

Table 6

Summary statistics, Cronbach’s alpha values, and test results of normality for the main variables whose measure is theoretical research.

Variable	Mean	S.D.	Cronbach’s alpha	of items	Kolmogorov-Smirnov^a
X01	1578.61	1999.45	0.123	2	Where X01-X05, X12, X21, X22, X57, X63, X64, X68, X69, X70, ; others .
X02	220.39	171.21
X03	565.82	546.48	0.877	3
X04	283.00	282.99
X05	131.39	172.08
X06	1.36	2.83	0.842	2
X07	1.29	3.52
X08	2.79	7.05	0.831	3
X09	1.71	4.86
X10	0.61	1.85
X11, X13, X15, …, X65, X67, X69			0.889	30
X12, X14, X16, …, X66, X68, X70			0.889	30

^aLilliefors significance correction.