Evaluating Technological Innovation of Media Companies from the Perspective of Technological Ecosystem

Table 2

Demographic variables for questionnaires.

Exploratory analysis phase ()				Confirmatory analysis phase ()
Gender	Male	99	31.6%	Gender	Male	113	31.6%
	Female	214	68.4%		Female	200	68.4%
Education background	Graduate	4	1.3%	Education background	Graduate	6	1.3%
	Undergraduate	288	92%		Undergraduate	268	92%
	Junior college student	20	6.4%		Junior college student	38	6.4%
	Below junior college	1	0.3%		Below junior college	1	0.3%
Age	20-30	121	38.7%	Age	20-30	100	38.7%
	30-40	190	60.7%		30-40	210	60.7%
	40-50	2	0.6%		40-50	3	0.6%
	Above 50	0	0		Above 50	0	0
Identity	Technician	109	34.8%	Identity	Technician	101	32.3%
	Management	71	22.7%		Management	92	29.4%
	Consumer	133	42.5%		Consumer	120	38.3%
Employment duration	1-2 yrs	51	16.3%	Employment duration	1-2 yrs	73	16.3%
	3-5 yrs	170	54.3%		3-5 yrs	164	54.3%
	6-10 yrs	91	29.1%		6-10 yrs	72	29.1%
	Over 10 yrs	1	0.3%		Over 10 yrs	4	0.3%