Evaluating Technological Innovation of Media Companies from the Perspective of Technological Ecosystem

Table 3

Results of exploratory factor analysis of innovative technology for efficiency scale of media companies ().

Items/name of factors	Technology output performance	Technology input performance
T6: the output rate of innovative technologies by media companies	0.748
T10: life cycle of media products	0.737
T11: the implementation of innovative media technology	0.760
T12: success rate of innovative products	0.791
T14: the market penetration rate of a new media technology	0.677
T2: the application rate of innovative resources		0.754
T3: the number of staff in technological innovation		0.785
T5: the conversion rate of new techniques		0.689
T9: R&D inputs of media companies		0.797
Characteristic value	6.198	1.566
Variance contribution ratio (%)	30.249	25.203
Cumulative variance contribution ratio (%)	30.249	55.452