Research Article
Evaluating Technological Innovation of Media Companies from the Perspective of Technological Ecosystem
Table 4
Factor load coefficient of the indicators model for innovative and social performances for media companies (
).
| Items/factors | Technology output performance | Technology input performance | |
| T6: the output rate of innovative technologies by media companies | 0.722 | | First-order factor load coefficient | T10: the life cycle of media products | 0.650 | | T11: the implementation of innovative media technology | 0.753 | | T12: the success rate of innovative products | 0.723 | | T14: the market penetration rate of a new media technology | 0.673 | | T2: the application rate of innovative resources | | 0.709 | T3: the number of staff in technological innovation | | 0.726 | T5: the conversion rate of new techniques | | 0.651 | T9: R&D inputs of media companies | | 0.680 | Second-order factor load coefficient | 0.885 | 0.924 | |
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