Research Article

Evaluating Technological Innovation of Media Companies from the Perspective of Technological Ecosystem

Table 4

Factor load coefficient of the indicators model for innovative and social performances for media companies ().

Items/factorsTechnology output performanceTechnology input performance

T6: the output rate of innovative technologies by media companies0.722First-order factor load coefficient
T10: the life cycle of media products0.650
T11: the implementation of innovative media technology0.753
T12: the success rate of innovative products0.723
T14: the market penetration rate of a new media technology0.673
T2: the application rate of innovative resources0.709
T3: the number of staff in technological innovation0.726
T5: the conversion rate of new techniques0.651
T9: R&D inputs of media companies0.680
Second-order factor load coefficient0.8850.924