Evaluating Technological Innovation of Media Companies from the Perspective of Technological Ecosystem

Table 6

Weight system of innovative technology efficiency evaluation indicators for Chinese media companies.

First-level indicators	Second-level indicators	Third-level indicator element
		Indicators	The weight of the element to the overall system (retaining 3 decimal places)	Actual rating
Technological benefit	Technology output performance	Technology innovation output rate of media companies	0.063
		Life cycle of media products	0.257
		Implementation of innovative media technology	0.084
		The success rate of innovative products	0.111
		The market penetration rate of a new media technology	0.152
	Technology input performance	The application rate of innovative resources	0.088
		The number of staff in technological innovation	0.058
		The conversion rate of new techniques	0.118
		R& D investment by companies	0.069