Predicting Online Consumer Transaction from Big Data: Influential Factors and Strategic Planning

<table class="table-group" id="tab2"><tr><td><table class="table"><tr><td class="thead-hr" colspan="2"><hr/></td></tr><tr class="thead"><td class="align_left">Variables and corresponding phase</td><td class="align_center">Description</td></tr><tr><td class="thead-hr" colspan="2"><hr/></td></tr><tr><td class="align_left">Acquisition (phase 1)</td><td class="align_left"></td></tr><tr><td class="align_left">channelGrouping</td><td class="align_center">The origins of the website traffic that commonly includes direct, referral, organic search, paid search, display, affiliate, and social.</td></tr><tr><td class="align_left">totals_bounces</td><td class="align_center">The number the visitors get into the website but immediately leave the site without additional activities.</td></tr><tr><td class="align_left">visitNumber</td><td class="align_center">The number of times visitors have entered the website.</td></tr><tr><td class="align_left">Behavior (phase 2)</td><td class="align_left"></td></tr><tr><td class="align_left">totals_pageviews</td><td class="align_center">The number of pages viewed by visitors on the website.</td></tr><tr><td class="align_left">totals_timeOnSite</td><td class="align_center">The length of time visitors spend on the website.</td></tr><tr><td class="align_left">Conversion (phase 3)</td><td class="align_left"></td></tr><tr><td class="align_left">totals_transactions</td><td class="align_center">The number of transactions made by visitors on the website.</td></tr><tr class="table-tr"><td colspan="2"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

Wireless Communications and Mobile Computing

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Table 2

Table 2: Predicting Online Consumer Transaction from Big Data: Influential Factors and Strategic Planning 