Predicting Online Consumer Transaction from Big Data: Influential Factors and Strategic Planning

Table 3

Summary of research data ().

Research variables	Minimum	Maximum	Mean	Standard deviation
visitNumber	1	376	3.07	13.281
totals_pageviews	1	165	14.20	15.320
totals_timeOnSite	600	6865	642.46	746.500
totals_bounces	0	1	0.25	0.434
totals_transactions	0	1	0.51	0.500

The metric of totals_timeOnSite is expressed in seconds by default.