Research Article

User Value Identification Based on Improved RFM Model and -Means++ Algorithm for Complex Data Analysis

Table 6

RFM model customer segmentation value analysis.

ClusterCountValue ranking

Cluster 10.14740.16220.2849341
Cluster 30.11350.07920.12021062
Cluster 40.11650.01920.03241883
Cluster 20.02930.01520.02252524