Wireless Communications and Mobile Computing

Research Article

User Value Identification Based on Improved RFM Model and -Means++ Algorithm for Complex Data Analysis

Table 7

RFM model user classification results (partial).
User IDCustomer segmentation results
YH1712010000302.024529.0Important retention customers
YH18120700000119.0214.0Development client
YH18101800000272.08138.5Loyal customers