Wireless Communications and Mobile Computing

Research Article

Determining the Pricing Strategy and Pricing the Products of Mobile Games: Mathematical Model Approach

Table 1

Sixteen alternative scenarios for mobile game companies’ pricing strategy.
Mobile game products12345678910111213141516
Game✓✓✓✓✓✓✓☒☒☒☒☒☒✓☒☒
In-game boost-up products✓☒✓☒☒✓✓✓✓✓✓☒☒☒☒☒
Adverts☑⦸⦸☑⦸⦸☑⦸☑⦸☑✓☑☑⦸⦸
Cosmetic products✔⦸⦸⦸✔✔⦸⦸⦸✔✔⦸✔✔✔⦸
☑ = included in the game; ⦸ = not included in the game; ✓ = priced; ✔ = included in the game and priced; ☒ = free.