Determining the Pricing Strategy and Pricing the Products of Mobile Games: Mathematical Model Approach

Table 2

Definitions of the proposed mathematical models’ components.

Component type	Symbol	Definition
Set		Product set
Set		Price set
Parameter		Advert income
Parameter	PI	Product placement income
Parameter		Maximum price for the ^th product
Parameter		Equal to 1 if the decision-maker decides the ^th product to be priced; otherwise, 0
Parameter		Forecast of the number of gamers to obtain the ^th product with price
Decision variable		If the price of the ^th product is priced , then it equals to 1; otherwise, 0