Determining the Pricing Strategy and Pricing the Products of Mobile Games: Mathematical Model Approach

Table 3

Model parameter of for each in-game boost-up product.

(a)

80 rocks		500 rocks		1,200 rocks		2,500 rocks		6,500 rocks		14,000 rocks
($)	(#)
1.5	22	5	23	10	22	21	22	8	22	30	22
2	21	8	22	11	21	25	21	23.5	21	100	20
3	17	9	21	20	20	36	19	25	20	150	17
3.5	12	10	20	25	17	40	18	27	19	180	14
5	11	15	14	30	16	50	17	50	18	200	13
10	4	18	12	35	9	60	13	60	17	220	12
14	2	20	11	40	8	70	12	100	16	250	11
30	1	23	6	45	6	75	11	120	12	300	9
		30	5	50	5	80	10	130	11	350	8
		35	4	55	4	100	5	150	10	380	7
		40	2	70	3	120	4	160	9	450	6
				75	2	130	3	175	7	500	5
				90	1	145	2	200	6	600	4
						160	1	250	5	620	3
								300	4	750	2
								360	2	800	1
								400	1

(b)

1,000 gold		10,000 gold		100,000 gold		Lightening crate		Fortune crate		King’s crate
1	19	1	23	1	22	1	23	1	23	1	22
2	14	2	22	25	21	5	22	5	22	10	21
2.5	7	5	21	35	19	6	10	10	19	20	20
3	6	8	20	50	18	7	9	14	15	25	18
3.5	5	10	19	66	17	8	8	15	13	30	17
5	2	12	11	90	16	9	7	20	11	35	16
		15	10	100	15	10	6	22	9	40	15
		18	8	120	7	20	3	25	8	42	11
		20	6	150	6	30	1	30	7	50	10
		25	4	180	5			33	4	60	8
		28	3	200	4			42	3	80	7
		34	2	265	2			45	2	84	4
		35	1	270	1			50	1	90	3
										120	2
										125	1