Visual Design of Brand Image by Marine Bionic System in the Environment of Internet of Things and Machine Learning

Table 2

Color psychological cognition of children of different ages.

Generation	Cognitive ability
Infants and toddlers aged 0-3	Children at this stage are still at the stage of preliminary exploration of the world, and their cognitive level is relatively elementary, so they should focus on guidance and enlightenment. Their understanding of natural forms is only at a preliminary stage, and they have not yet formed their own consciousness. Therefore, the clothing at this stage still has the guardian’s aesthetic decision.
4–6-year-old children	This stage is mostly preschool. Children currently have excellent imitation ability and show great curiosity and thirst for knowledge about the things around them. Bright colors and prominent features can attract children’s attention well. At this time, children are very easily influenced, have low self-control, are prone to emotional fluctuations, and have a certain aesthetic foundation. The design choices of clothing can have their own choices, but most of them still depend on their parents.
Children aged 7-12	Children at this stage begin to mature in their understanding of patterns and colors, have unique personality development, and are more sensitive to aesthetic abilities. At this time, children have strong expressiveness, their pursuit of unique personality begins to surge, they have their own understanding of aesthetics, and the choice of clothing can be chosen by themselves.
Children 13-16	Children at this stage begin to develop a more mature consumption concept and have their own brand awareness. After accumulating a lot of knowledge, their ability to understand color has a unique trait, and they began to show opposition to their parents’ choices. They matured in their consumption concepts. They broke away from the naive style of childhood and began to imitate the adult style.