Research Article
Influence of Emotional Factors (Positive, Negative) on the Usefulness of Product Reviews Based on Big Data
Table 1
Definitions of influencing factors.
| Influencing factors | Definition | Keywords |
| Product factor | Reasonable product design, fine craftsmanship, and good quality | Appearance, color, workmanship, etc. | Price factor | Competitive price, perceived price | Expensive, cheap | Service factor | Attitude of employees during sales | Attitude, service level | Information factor | Product information matches product description | Description consistent, consistent | Shipping factor | Delivery speed and time, delivery price | Logistics delivery, express time | Marketing strategy factors | Returns, promotions, product types | Returns, promotions, free shipping |
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