Research Article

Influence of Emotional Factors (Positive, Negative) on the Usefulness of Product Reviews Based on Big Data

Table 1

Definitions of influencing factors.

Influencing factorsDefinitionKeywords

Product factorReasonable product design, fine craftsmanship, and good qualityAppearance, color, workmanship, etc.
Price factorCompetitive price, perceived priceExpensive, cheap
Service factorAttitude of employees during salesAttitude, service level
Information factorProduct information matches product descriptionDescription consistent, consistent
Shipping factorDelivery speed and time, delivery priceLogistics delivery, express time
Marketing strategy factorsReturns, promotions, product typesReturns, promotions, free shipping