Influence of Emotional Factors (Positive, Negative) on the Usefulness of Product Reviews Based on Big Data

Table 2

Statistics of the total frequency of occurrence of each factor.

Influencing factors	Quantity	Frequency	Proportion
Product factor	2200	720	32.73%
Price factor	2200	569	25.86%
Service factor	2200	367	16.68%
Information factor	2200	296	13.45%
Shipping factor	2200	136	6.18%
Marketing strategy factors	2200	147	6.68%