Influence of Emotional Factors (Positive, Negative) on the Usefulness of Product Reviews Based on Big Data

<table class="table-group" id="tab3"><tr><td><table class="table"><tr><td class="thead-hr" colspan="3"><hr/></td></tr><tr><td class="align_left">K1.</td><td class="align_center">Frequency of mentions of product factors in positive versus negative reviews</td><td class="align_center">No significant difference</td></tr><tr><td class="align_left">K2.</td><td class="align_center">How often the price factor is mentioned in positive versus negative reviews</td><td class="align_center">No significant difference</td></tr><tr><td class="align_left">K3.</td><td class="align_center">Frequency of mentions of service factors in positive versus negative reviews</td><td class="align_center">No significant difference</td></tr><tr><td class="align_left">K4.</td><td class="align_center">Frequency of mentions of informational factors in positive versus negative reviews</td><td class="align_center">No significant difference</td></tr><tr><td class="align_left">K5.</td><td class="align_center">How often shipping factors are mentioned in positive versus negative reviews</td><td class="align_center">No significant difference</td></tr><tr><td class="align_left">K6.</td><td class="align_center">The frequency of mentions of marketing strategy factors in positive and negative reviews</td><td class="align_center">No significant difference</td></tr><tr class="table-tr"><td colspan="3"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>Assumptions of influencing factors.</div>

Wireless Communications and Mobile Computing

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Table 3

Table 3: Influence of Emotional Factors (Positive, Negative) on the Usefulness of Product Reviews Based on Big Data 