Research Article
Influence of Emotional Factors (Positive, Negative) on the Usefulness of Product Reviews Based on Big Data
| Influencing factors | | Significance ( value) |
| Product factor | -10.56 | | Price factor | 17.73 | | Service factor | -14.53 | | Information factor | 0.76 | ā | Shipping factor | -6.29 | | Marketing strategy | -8.21 | |
|
|