Influence of Emotional Factors (Positive, Negative) on the Usefulness of Product Reviews Based on Big Data

Table 5

Regression analysis results of negative affective factors.

	Emotional tendencies	Negative emotion
	The amount of data	2200
Influencing factors	Variable	value
Information factor	Consistency
	Comprehensive
Product factor	Product design
	Manufacturing
	Product quality
Service factor	Service level
	Service attitude
	Reaction time
Marketing strategy	Discount promotion
	Return
	Correlation coefficient ()	0.934
	Goodness of fit ()	0.871
	Coefficient of determination (AR)	0.87