Evolutionary Game Analysis of Industry-University-Research Cooperative Innovation in Digital Media Enterprise Cluster Based on GS Algorithm

Table 2

Factors taken into consideration for the preference of the academic and research parties to the industry side.

Industry party U	Financial perspective	Solvency ratio
		Operating capacity ratio
		Profitability ratio
		The scale of R&D spending
	The customer perspective	Social reputation
		Customer satisfaction
	Internal process perspective U3	Delivery time U31
		Production capacity U3
		Service process U32