Research on Precision Marketing Strategy and Personalized Recommendation Method Based on Big Data Drive

Table 1

Relationship between 4P and 4C.

4P		4C
Product	Product category positioning and brand, etc.	Customer	Provide products and services according to customer needs
Price	Product pricing, payment methods, promotional discounts, etc.	Cost	Customers are willing to pay the cost
Place	Physical channels, network channels, etc.	Convenience	How to make customers enjoy convenience
Promotion	Advertisers, promoters, Commissioned promotion and public relations, etc.	Communication	Actively maintain communication with customers to achieve win-win results