Research Article
[Retracted] Promoting Competitiveness of Green Brand of Agricultural Products Based on Agricultural Industry Cluster
Table 2
Hierarchy of brand competitiveness of green agricultural products.
| | Target layer | Criterion level | Index level | Proportion |
| | Brand competitiveness of green agricultural products | Basic core competence of brand | Comprehensive quality of green agricultural products | 26% | | Technological innovation capability | 19% | | Brand marketing operation ability | Marketing analysis ability | 8% | | Market share | 16% | | Natural ecological resources | 5% | | Brand support | Patent protection intensity | 11% | | Education level | 15% |
|
|