Research Article

[Retracted] Promoting Competitiveness of Green Brand of Agricultural Products Based on Agricultural Industry Cluster

Table 2

Hierarchy of brand competitiveness of green agricultural products.

Target layerCriterion levelIndex levelProportion

Brand competitiveness of green agricultural productsBasic core competence of brandComprehensive quality of green agricultural products26%
Technological innovation capability19%
Brand marketing operation abilityMarketing analysis ability8%
Market share16%
Natural ecological resources5%
Brand supportPatent protection intensity11%
Education level15%